https://www.bigtalman.com/blog daily 0.75 2022-08-05 https://www.bigtalman.com/blog/is-is-not monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1616432893121-WNMFQKW4GT9ZXF0B6FCE/is+is+not+1-01.png Blog - This Branding Tool is/is not Useful https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1616607032712-R9PWZYM19QB1UKD0WFVH/oatly-read-this-total-successs-decaux.jpeg Blog - This Branding Tool is/is not Useful https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1616606845357-R3DNVKGNJQ0HGHBYBDTY/vegan-plant-based-news-oatly.jpeg Blog - This Branding Tool is/is not Useful https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1616606756841-WCJMS4EP55P7X6LMILHV/anywhere+these+days.jpeg Blog - This Branding Tool is/is not Useful via JCDecaux North America https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1616607368662-H3BSY6SU61FZ5QQ8HU3U/vw_skindeep.jpeg Blog - This Branding Tool is/is not Useful https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1616607460679-YGKPTEC6CU7JO4UTNI6N/avis-try-harder.jpeg Blog - This Branding Tool is/is not Useful https://www.bigtalman.com/blog/the-case-for-squishy-things monthly 0.5 2021-04-06 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1616424758070-XYLJSHZLFQL1HPWTVY18/SQUISH-01.png Blog - The Case for Squishy Things https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1616425139892-0PDO3FX1U87905YX2ACN/tom+hanks+typing+2.gif Blog - The Case for Squishy Things https://www.bigtalman.com/blog/category/Design monthly 0.5 https://www.bigtalman.com/blog/category/Brand+strategy monthly 0.5 https://www.bigtalman.com/blog/category/Project+management monthly 0.5 https://www.bigtalman.com/blog/category/Collaboration monthly 0.5 https://www.bigtalman.com/blog/category/Copywriting monthly 0.5 https://www.bigtalman.com/blog/category/Project+Mgmt monthly 0.5 https://www.bigtalman.com/blog/category/Creativity monthly 0.5 https://www.bigtalman.com/blog/category/Brand+Strategy monthly 0.5 https://www.bigtalman.com/blog/tag/Design monthly 0.5 https://www.bigtalman.com/blog/tag/Brand+Personality monthly 0.5 https://www.bigtalman.com/blog/tag/Brand+strategy monthly 0.5 https://www.bigtalman.com/blog/tag/Collaboration monthly 0.5 https://www.bigtalman.com/blog/tag/Project+management monthly 0.5 https://www.bigtalman.com/blog/tag/Copywriting monthly 0.5 https://www.bigtalman.com/blog/tag/Workshops monthly 0.5 https://www.bigtalman.com/blog/tag/Brand+Voice monthly 0.5 https://www.bigtalman.com/blog/tag/Creativity monthly 0.5 https://www.bigtalman.com/blog/tag/Brand+Strategy monthly 0.5 https://www.bigtalman.com/blog/tag/Creative+Strategy monthly 0.5 https://www.bigtalman.com/services daily 0.75 2020-09-23 https://www.bigtalman.com/new-page daily 0.75 2020-09-23 https://www.bigtalman.com/contact daily 0.75 2026-01-21 https://www.bigtalman.com/services-5 daily 0.75 2020-09-24 https://www.bigtalman.com/services-2 daily 0.75 2020-09-25 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847896255-71GDMB4JOGTFXFRK00TD/image-asset.jpeg Services 2 - Writing Brand Story Advertising Website copy Social Media Blogs & Thought Leadership Campaign Development https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847895626-I0RS2T6LQGM9IRYBEERM/image-asset.jpeg Services 2 - Strategy Brand Positioning Competitive Analysis Portfolio Architecture Naming https://www.bigtalman.com/home-new-wip daily 1.0 2025-11-05 https://www.bigtalman.com/home-new-wip-1 daily 0.75 2023-11-16 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/d90309a2-018e-47b7-b013-565d23a2ac40/T%2C+M+%26+E-105.jpg https://www.bigtalman.com/work daily 0.75 2023-06-28 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614957224735-OHC535U8QRSSBW17ZL4E/BTC+nascar+slide-01.png https://www.bigtalman.com/work/lifefactory monthly 0.5 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601681145812-G12TGDBWN8VT63AL4LTO/Screen+Shot+2020-10-02+at+6.24.00+PM.png Work - Lifefactory https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601681159689-3VGSFC162I6OL1INNWHJ/Screen+Shot+2020-10-02+at+6.24.35+PM.png Work - Lifefactory https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601682086644-ODC9SD9V4IF2RB5BYSSZ/Screen+Shot+2020-10-02+at+6.40.27+PM.png Work - Lifefactory https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614802505216-ASHX0NXI8822B9MR1OC2/LF%2Blogo%2B3.jpg Work - Lifefactory - Bringing a Story to Life Lifefactory sought consistency and clarity in the story it shared with consumers. Weaving together a focus on sustainable living, parenthood, and the longevity of their products, the new Lifefactory brand voice became the foundation the team needed to stand out in a crowded category. Agency: Kaleidoscope https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601681316100-GLIBGPV33HX7HXRKXOHZ/Screen+Shot+2020-10-02+at+6.22.00+PM.png Work - Lifefactory https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601681371908-UC6FAL5YPA6TAHMI4OCR/Screen+Shot+2020-10-02+at+6.22.08+PM.png Work - Lifefactory https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601681796000-ECW8OX13RDEYXVPFHN3A/Screen+Shot+2020-10-02+at+6.22.35+PM.png Work - Lifefactory https://www.bigtalman.com/work/moon monthly 0.5 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/2322a5d0-fc26-44cc-accb-34c324d63907/Screen+Shot+2021-03-03+at+11.12.18+AM.png Work - Moon https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/c351663c-f8d5-42cd-a508-4dee800f25b4/Screen+Shot+2021-03-03+at+11.11.36+AM.png Work - Moon https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/26b9f27d-7791-40a7-b554-5292499ac6c8/Screen+Shot+2021-03-03+at+11.15.36+AM.png Work - Moon https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/e1dc60c3-ae66-4284-8988-40f56166d875/Screen+Shot+2021-03-03+at+11.17.24+AM.png Work - Moon https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/5f0db12d-4515-4efe-843e-39ba5d5cf146/Screen+Shot+2021-03-03+at+11.17.31+AM.png Work - Moon https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601677723175-EHQNBPPW0WGX846GXG2Z/Moon+logo+16x9.png Work - Moon - Getting to Launch Day MOON was launched to elevate the oral care experience through better design, better ingredients and stronger commitment to supporting healthy smiles around the world. I worked alongside MOON’s brand team to bring the story to life on the web in preparation for the brand’s debut. My Role: Copywriting for website and product descriptions Client: Beach House Group https://www.bigtalman.com/work/thermos monthly 0.5 2021-03-05 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601675166912-VSDY9M51U5UN9IDDRZS3/thermos-logo.png Work - Thermos Thermos has celebrated over 115 years providing families with industry-defining bottles, containers, and other vacuum-insulated products. Looking to reinvigorate consumers’ love for the brand, Thermos enlisted Kaleidoscope to develop a multi-disciplinary strategy. My role was to develop a brand story that could resonate with consumers while still celebrating the unique history of the Thermos name. My Role: Senior Strategist + Copywriter Agency: Kaleidoscope https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614882945815-6OLZ8URG1K3KPF3GLONH/Screen+Shot+2021-03-04+at+12.31.28+PM.png Work - Thermos https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614882984345-PM0IWXVXFL36NOQ4DTIQ/Screen+Shot+2021-03-04+at+12.31.37+PM.png Work - Thermos https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614883014359-HDJA4TCKRMQYQWJBZXQD/Screen+Shot+2021-03-04+at+12.31.44+PM.png Work - Thermos https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601676761202-GDN1VGQHXVSVOTCNN01G/Thermos_Tradeshow.jpg Work - Thermos https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601676834907-4D26DPM3EKIWM9UGYH1K/Thermos_MarketingActivation.jpg Work - Thermos https://www.bigtalman.com/work/kcchangereport monthly 0.5 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614793100273-R9PMMJOMF91R723HCQXB/2020_KinandCarta_ChangeReport__US_Page_01.png Work - Kin + Carta 2020 Change Report - Connecting the Dots The Kin + Carta Change Report is an annual account of key milestones, predictions and analysis in the world of emerging technology and business transformation. Released in early 2020, I led the development of the 2020 Report, including trend research, collaboration with Kin + Carta subject matter experts, and final report copywriting. Download the Report https://www.bigtalman.com/work/workingbetterpodcast monthly 0.5 2022-03-22 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1612900514669-T1438RV31H8HWLTZCRT3/working+better+logo.jpg Work - Working Better Podcast - Problems Worth Solving Developed to increase brand awareness of global technology consulting firm Kin + Carta, Working Better is a documentary-style podcast designed to examine questions at the intersection of social issues and emerging technology. My Role: Creator, Lead Producer, Writer, Editor Client: Kin + Carta https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614786169654-OHM6QBLL8MLN5FBYPW39/Apple-Podcasts-Final-1.jpg Work - Working Better Podcast https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1612901148697-6VC6C0M0OW28WYH5L0GF/image-asset.png Work - Working Better Podcast https://www.bigtalman.com/work/lookbothways monthly 0.5 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1647958263120-34LQSUAQD125GIZQY9K0/LookBothWays_logo_dribble-black+2.png https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/9bcfa7f6-474e-4283-9d32-945132373c84/lbw+award+banner-01.png https://www.bigtalman.com/work/muttjackson monthly 0.5 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601409356428-6X58CQTIKL6A5B0DWWXM/Bite+Mark+Hang+Tag+No+Dieline_Page_1.jpg Work - Mutt Jackson https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601409227930-NIBCYIBIK66YWYZDMHU8/3.5_Back.jpg Work - Mutt Jackson https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601408084320-T6XB19TA8B3RBDB13D05/MuttJacksonLogo_Blue-HORIZONTAL.png Work - Mutt Jackson - Write Like a Dog Best known for their self-service dog wash stations at Chicago’s beloved Montrose Dog Beach, Mutt Jackson is a business dedicated to serving people and their dogs. My Role: Copywriting for website, packaging and product touch points https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601408395907-03HFW1PSTY3SC2K6C0NE/Screen+Shot+2020-09-29+at+2.39.05+PM.png Work - Mutt Jackson - Leading with Purpose Crafting the Mutt Jackson brand meant articulating a story that went far beyond any product or service, celebrating the extraordinary relationship between people and their pups. https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601408468971-IIN1NCTX13SQHP63J6LN/Screen+Shot+2020-09-29+at+2.40.31+PM.png Work - Mutt Jackson https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601408778447-MFS91RHMC89SONP91FSV/MJ%252Btaglines.jpg Work - Mutt Jackson https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601409887663-2JMVJAAX9EGQFBFTKGGX/bodhi-face-862x862.jpg Work - Mutt Jackson - The Just Love Project Because who doesn’t love a good dog story? The Just Love Project was a weekly blog series designed to put a spotlight on pups with a story to share. I led the development of 33 installments, including interview recording, research and story development. https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614790891596-TE04VW4J2PK61I6KJ4BR/billy-einstein-1-862x862.jpg Work - Mutt Jackson https://www.bigtalman.com/work/lilliesq monthly 0.5 2022-07-29 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601403973489-KKGKGO1N42GFYAVQZ0JP/LQ+27+bottle+copy.png Work - Lillie's Q https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601403968649-CVNYWVNC619B0ED4XVYG/27+website.png Work - Lillie's Q https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601404333588-2BIY970Z1TY2RI61WXEC/LQ00+website.png Work - Lillie's Q https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601406155788-UWH2OOSVBFWDOBUUHNUT/lillies-q-hot-pepper-vinegar-no-15.png Work - Lillie's Q https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601406293425-IFWS3R8L0YWY4JPPTX00/LQ%2Bcoasters.jpg Work - Lillie's Q https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614959181262-YAYFUCURI9QUGT9EGPE0/LilliesQ_Logo.png Work - Lillie's Q Since opening its flagship restaurant in Chicago in 2010, Lillie’s Q has developed a loyal following of fellow BBQ lovers. As Lillie’s Q expanded to new locations and a line of retail sauces and chips, they seized an opportunity to elevate the entire brand experience. My Role: Website, packaging and product copywriting Agency: Kaleidoscope https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601402786984-WFX668N8WUVRFHMLEGUU/sauces.png Work - Lillie's Q - Strength in Numbers As a unique unifying element within the revamped identity, each product was assigned a unique number inspired by the brand’s history. The number system has become a distinct motif of the brand, linking the Lillie’s Q restaurant, retail and online presence with authentic stories that they alone could claim. https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/6cadf118-1308-43e1-8ffa-f1d584fd81ad/LQ+Bloody+Mary.png https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601405569798-Z6XMRBF44GBQS1996D2B/Screen%252BShot%252B2018-12-12%252Bat%252B9.57.17%252BAM.jpg Work - Lillie's Q https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601405709656-4V9RDCVMWO8XL38L2EJK/Screen+Shot+2020-09-29+at+1.54.17+PM.png Work - Lillie's Q https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601406026837-997LMKR0BY25WD4RYYSB/Screen+Shot+2020-09-29+at+2.00.05+PM.png Work - Lillie's Q https://www.bigtalman.com/work/mainers monthly 0.5 2022-07-28 https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601333817407-7KYIX43FZJB9X8HFYJAT/mainers+snow.jpg Work - Mainers Maine-based Tempshield has spent decades making extreme cold-temperature gloves for the US military, NATO and NASA. Eyeing an opportunity to bring their expertise to the highly competitive outdoor performance gear space, they came to Kaleidoscope to build a brand that was up to the task. My Role: Strategy Director, Naming & Copywriting lead Agency: Kaleidoscope Design Director: Jen Popa https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1614111367961-8DQJ3L9RORX430PJ9A7O/mainers+ski+image.jpg Work - Mainers - Mapping a new path to the top After deep immersion into the performance glove category, we developed a clear positioning strategy to set the brand apart: Gloves for the most extreme cold, wherever you may find it. https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1600992104992-UW8QOIQ8852CHIBQOGRG/Screen+Shot+2020-09-24+at+6.57.41+PM.png Work - Mainers - A name to rally around Inspired by their home state of Maine and its resilient people, the “Mainers” brand name became the simple, memorable and authentic foundation to build from. https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601055539572-RL9O9J192D2OB7XND00G/MNR%2BAssets%2B01-09.jpg Work - Mainers